Local SEO Services

Ranking in Google’s map pack is no longer just for ‘walk-in’ businesses. Ranking your Google Business Profile in the map results could help increase the local traffic to your site.

Google Business Profile Optimisation

The chances are if you’ve found this page you’re searching for Google Business Profile optimisation services because you’ve realised that ranking in the map pack is no longer just for local plumbers, restaurants, or hairdressers.

It has been estimated that 80% of searches that have some sort of location focus will result in conversions. So anyone searching for the service you offer ‘in London’ or ‘near me’ is more likely to click through to the top ranking listings for their search. And what’s the best way to rank top for these kind of searches? A local SEO strategy that ranks your Google Business Profile in the ‘map pack’.

Local search engine optimization of Google My Business profile in Google Maps
Local search engine optimization of Google My Business profile in Google Maps

The chances are if you’ve found this page you’re searching for Google Business Profile optimisation services because you’ve realised that ranking in the map pack is no longer just for local plumbers, restaurants, or hairdressers.

It has been estimated that 80% of searches that have some sort of location focus will result in conversions. So anyone searching for the service you offer ‘in London’ or ‘near me’ is more likely to click through to the top ranking listings for their search. And what’s the best way to rank top for these kind of searches? A local SEO strategy that ranks your Google Business Profile in the ‘map pack’.

%

of smartphone users will visit a business within 1 day of finding it through local search

%

of users search for a company's Google Business Profile for contact details

%

of Google Business Profile views result in website clicks, calls or direction requests

(Sources – BrightLocalGoogle)

Google’s map results are found in an increasing number of searches that have some location intent. So if you’re an estate agent, builder, solicitor, advertising agency, vehicle mechanic, or investment advisor, if people are searching for the service or product you offer in their local area, the chances are that these local search results will have a map pack your Google Business Profile should be ranking in.

There are still a large number of businesses who have yet to even claim their Google Business Profile, let alone optimise it for better performance in local searches. It’s estimated that over 50% of local retailers still haven’t claimed their GBP, and without owning, optimising, and managing their profile, this reduced local search visibility means they are likely to be missing out on vital traffic that it could be sending to their website – from interested local people looking to buy.

OUR LOCAL SEARCH ENGINE OPTIMISATION SERVICES

If you’re one of these businesses who has yet to claim their profile, or maybe you have secured your profile but without the proper optimisation, it’s simply not delivering the traffic from the search engines it could, we can help.

Our experience of effectively optimising Google Business Profiles for our clients means we know what’s needed to give your profile the best chance of ranking in the map pack of the search engine results pages for the most appropriate terms, and delivering the traffic to your website that your business is looking for.

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Claim Your GBP

If you don’t have a Google Business Profile, or haven’t claimed a profile Google has already created for you, we can help make sure your profile is properly set up and verified. With the correct profile for your business, or multiple profiles if you have more than one location, you’ll be in a position to look at ranking your profile for the locally-focused searches that can drive potential customers to your site.

Optimise Your Profile

Making sure you have your Google Business Profile claimed and properly set up with the basic information is unlikely to get you the map rankings you’re looking for. We will use our experience and tried and tested approach to optimise your profile in line with Google’s guidelines, so you are all set to best target the search terms local customers are using, and primed to move up into the map rankings.

Put You On The Map

With the majority of map listings appearing at the top of the organic search results, they are prime real estate for businesses who want to drive locally-focused traffic to their sites. Our optimisation of your Google Business Profile may be enough to move you up into the map pack, but ranking in competitive sectors may require some additional work. Our ongoing optimisation of your profile will put you on the map.

GooglE Business PROFILE SEO

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Office or Service Area

It used to be that you would only be able to create a Google Business Profile if you had a business location customers could visit. But with the Service Area option, and our optimisation of your target locations, any business can create a GBP with the potential to rank in the map pack.

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Product/Service Categories

Adding the products and services you offer to your profile is about more than simply providing a list of what you do or sell. Optimising your Google Business Profile with the most appropriate categories and/or creating relevant sub-categories to enhance this optimisation are vital.

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NAP

What’s in a name? Well. when it comes to ranking your Google Business Profile, quite a lot – not to mention your address and phone number. The best optimisation of your NAP (name, address, phone number) is key to ranking your profile well for the search terms your customers use.

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Business Description

Many local businesses omit their business description form their GBP altogether. This is one of the best opportunities for providing Google with the optimisation it needs to understand how to rank your profile, and just as importantly, attracting potential customers. 

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Geo-Tagging

As well as the visible information in your Google Business Profile, there are opportunities to optimise the non-visible code that works behind the scenes to help your profile rank. Properly optimised, geo-tagged images are key for providing the information Google wants to see.

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Your Website

Your Google Business Profile offers the opportunity to drive another source of traffic to your website, but only if your profile and website are both optimised to achieve this. Your site and GBP should share the same focused optimisation, with links between the two for maximum effect.

OUR LOCAL SEO RESULTS

Our tried and tested approach to optimising Google Business Profiles has helped many of our clients to rank in the map pack and attract targetted local traffic from their potential customers. We use these same techniques on our own GBP to achieve top map rankings for some of the most competitive local terms in our industry.

Imagine being the first business your local audience would see in the organic search rankings when they carried out a search using your product or service and the location of your business:

Or how about being the top-ranked organic business whenever anyone located in your local area simply searches for the product or service you offer:

We’ve helped our clients achieve the same top map rankings within their industries and locations using the Local Search Engine Optimisation we have shown to work time and time again – you can find out more about how well this worked for one client in our latest case study.

They now rank top of the map pack for their primary, highly-competitive search term, as well as a few other related terms, and our expertise and approach could help your business achieve the same success.

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