WPJ Heating & Grapefruit Marketing

Another month and another new client, and as we approach the end of the year, we’re very pleased to welcome WPJ Heating to the Grapefruit’s ever-expanding client list. Based in Battersea, WPJ Heating are specialist plumbing and heating engineers, and service clients...

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A Link is a Link… Isn’t It?

The vast majority of people doing SEO, from the Gurus down to the owner-operator webmasters, know that links are an important part of how well you rank in the search engines. The right kind of links can help you move up, while the wrong kind of links, and/or too many...

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Kilimanjaro Climbing Company & Grapefruit Marketing

The Grapefruit’s SEO services are set to reach new heights over the coming months, as we welcome our latest client, the Kilimanjaro Climbing Company (KCC) - one of the leading providers of tours and treks in and around Kilimanjaro. Based in Tanzania and the UK, KCC...

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Things to Think About When Changing SEO Companies

So you’re paying an agency or an individual to do some Search Engine Optimisation on your website, but you’re not seeing the results you expected, or that they said they could deliver. Changing your SEO provider seems the obvious thing to do - but some businesses and...

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Local SEO Stats

If you're a small business not looking at your Local Search Engine Optimisation, there are a few reasons why you might want to start. Over the last year or so, Google (other search engines are available), have been moving more and more towards supporting local...

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Basic On-page Optimisation Tips

It’s not easy to keep up with Google. It seems like they’re always changing what’s required to get the kind of rankings your business needs. And, while you might still be trying to measure the impact of their latest update, which put a lot more emphasis on the...

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Why Your Links Aren’t Working

Whatever your level of SEO understanding, you probably have some appreciation of the fact that on of the best ways to rank higher for any particular search terms, is to build links to your site from other websites. Most SEO experts would agree that backlinks play an...

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The Future of Mobile SEO

Google has done it again. Just when bloggers, business owners and SEO specialists had gotten a firm grasp upon the latest Google shake up which saw previous bad practices well and truly confined to the seriously damaging practices category, along comes another update...

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