SEO for Middlesborough Businesses
These days, when people are looking for the products and services they want to buy, most of them are using search engines like Google – in fact, if you landed on this page it’s probably because you’re looking for an SEO service in Middlesborough, and you went to Google and typed in ‘Middlesborough SEO services’.
You therefore probably appreciate the importance of making sure that your site is as near to the top of the rankings as possible if you have an online business or market your company online, so it can attract potential new customers – but did you know:
of searchers only check the first page of results
of searchers will only check the first 5 results
of search results traffic goes to the top-ranked page
(Source – AWR)
Whatever your business and your presence on the Internet, and no matter whether you’re selling on a local, national, or even global level, if you want it to succeed, Search Engine Optimisation needs to be as important a part of your marketing efforts as everything else you do. Many businesses may understand this, but knowing how to get their webpages ranking is the challenge.
As a specialist Middlesborough SEO company, we understand that getting SEO right can be hard with the major search engines moving the goalposts all the time – most business owners want to focus on their business, not constantly keeping up with the best ways to rank their website.
Plus, as well as the time and effort an effective SEO campaign might take, there’s always the chance that businesses that aren’t experts might make changes that do more harm than good, and rankings and traffic actually fall. This is where we can help, by offering the kind of digital marketing and SEO services Middlesborough businesses need.
Our Middlesborough SEO Agency
Solving The Puzzle
It’s well-documented that Google uses around 200 different factors when assessing where your website should rank for a particular search. So it’s no surprise that most business owners see SEO as a puzzle that’s too difficult to get to grips with. There can be a variety of things you need to consider to sure you have the best chance of ranking for the search terms your customers are using. As SEO experts we understand this challenge, and we can help.
Putting You On The Map
Our optimisation services are made to measure, as we recognise that our clients are all unique and that a ‘one size fits all service’ just does not cut it. Therefore we will look closely at your requirement and build a solution around it. As an SEO agency Middlesborough based clients can trust to deliver the highest levels of services, we know the businesses we work with will be happy with the results we achieve.
SEO Services That Work
We understand that SEO isn’t just about good rankings. You want your website to rank well so it delivers more customers. We work to understand your business’s objectives and assess your online goals, and as one of the top Middlesborough SEO consultants, we then create a strategic optimisation plan that’s designed to increase the quality and volume of traffic and enquiries to your website.
Our SEO Services
The foundation of any good SEO campaign is choosing the right keywords – to ensure they have the potential to drive a healthy volume of relevant traffic to your site. We help you find the terms your potential customers are using, and make sure they have the right balance of potential traffic and competition.
At Grapefruit SEO we don’t believe that there is an ‘one size fits all’ approach to SEO. Sure, the fundamentals are the same, but different sites and markets might require different approaches. Our SEO Consultancy service can advise on specific areas of your SEO strategy and provide targetted recommendations for it’s success.
Local search traffic can account for up to 50% of the organic visits to your website – if your Google My Business profile is optimised to rank in the map results for these searches. Optimising your GMB profile creates the opportunity for your business to receive more of this search traffic from local customers.
To ensure an SEO project is as successful as possible, it’s important to understand where you are starting from – to make sure you have the best possible foundation for your project, as well as to understand what are the best tactics to move the needle. Our SEO Audit service can help identify what needs fixing and the approach to take with your project.
Backlink Profile Development
Our link building strategies ensure that your site has a natural-looking link profile with good quality, relevant links that ensure the results are not short-lived. By using links that have authority it can really help to boost your site in the rankings.
Local Search Optimisation
Optimising web pages to rank well for local searches is about more than just building links – you need make sure your optimisation enhances the local relevance of your site. Our Local SEO experience means we know what resources to use to make sure the customers on your doorstep are seeing your website.
Getting the right balance in terms of showing Google what the content of your site pages are about is a fine art. We make this part of our services because it is essential that On-page Optimisation like this communicates with Google in the right way in order to achieve a good ranking.
Creating good quality, relevant content for your site is important for your customers and the search engines. By understanding what your potential customers are searching for and how to optimise the content to match this, we can help you create content that is relevant for these key search terms, and converts the visitors to your site.
If your objectives are bigger than the local are you need a website that has the authority and credibility to outrank your competitors in the cities across the country. We know how the search engines determine the most credible and authoritative sites and can provide the strategy to rank your business nationwide.