London Businesses Need SEO
More and more people are using search engines like Google to find the products and services they want to buy – you’re probably looking for help with your digital marketing from an SEO service in London, and searched for London SEO services, or something similar, in order to get to this webpage. So if you’re selling products and services online, it’s important that your website appears as high up the search results as possible. Did you know, for example:
%
of searchers only check the first page of results
%
of searchers only check the first 5 results
%
of traffic goes to the top ranked page
(Source – Moz)
Whatever your business and your presence on the Internet, and no matter whether you’re selling on a local, national, or even global level, if you want it to succeed, Search Engine Optimisation needs to be as important a part of your marketing efforts as everything else you do. But, as a specialist London SEO company, we understand that getting SEO right can be hard, with the major search engines moving the goalposts all the time – and if you get it wrong, you could end up doing more harm than good. This is where we can help, by offering the kind of digital marketing and SEO services businesses are looking for.
Our London SEO Agency
As a results-focused SEO services company, we help organisations in London generate more business and customers online. As a leading Digital Marketing company and SEO agency, our strategies improve organic rankings and traffic from the search engines.
As a results-focused SEO services company, we help organisations in London generate more business and customers online. As a leading Digital Marketing company and SEO agency, our strategies improve organic rankings and traffic from the search engines.
Solving The Puzzle
It’s well-documented that Google uses around 200 different factors when assessing where your website should rank for a particular search. So it’s no surprise that most business owners see SEO as a puzzle that’s too difficult to get to grips with. There can be a variety of things you need to consider to sure you have the best chance of ranking for the search terms your customers are using. As SEO experts we understand this challenge, and we can help.
Putting You On The Map
We realise that each customer is different, which is why we tailor our optimisation to suit your website and your specific requirements. Want more local customers? We can help with your Google+ listing and local citations. Need to rank for national or International search terms? We can develop your link profile and site authority to help you rank in your own country or across the globe. We strive to be an SEO agency London clients can trust to deliver results.
SEO Services That Work
By working with clients to understand what they want to achieve, and developing the most appropriate optimisation plan to get them there, we’re an SEO services company London businesses can rely on. Whether you’re simply looking to improve your search engine presence for clients in and around the capital, or you have a national, or even International customer base, as a specialist SEO agency we’ll construct a project plan that will get you the rankings and traffic you need.
Our SEO Services
Keyword Research
The foundation of any good SEO campaign is choosing the right keywords. We help you find the terms your potential customers are using, and make sure they have the right balance of potential traffic and competition.
High Quality Linkbuilding
Gaining links from websites with trust and authority can push your pages to the top of the search results. Our approach to link building ensures your website develops a high quality, natural-looking link profile, for long-term rankings.
Google Optimisation
If you want to rank for searches in your local area, a properly optimised Google business listing is essential. We can ensure your listing is set up properly, verified and optimised, and show you how to make the most of this social platform.
On-page Optimisation
The right On-page Optimisation is crucial if you want good rankings. We can make sure your pages tell the search engines what they’re about, in a way that that makes them as relevant as possible, without overdoing it.
Google Webmaster Tools
Google’s Webmaster Tools provides a wealth of useful information about your website’s presence on the Internet. As well as making sure its setup properly, we can help you make the most of the information it delivers.
Social Media Marketing
Social signals are becoming an increasingly important of SEO. We can help set up your profiles on the main platforms, and show you how to make the most of social media marketing, to improve your rankings and your customer relations.
Content Creation
Creating good quality, relevant content for your site is important for your customers and the search engines. We can help you create content that is relevant for your key search terms, and converts the visitors to your site.
Google Analytics
Google Analytics is an invaluable source of information about the traffic your website receives. We can make sure it’s properly set up and providing you with useful information you can use to make better informed decisions.
Our Approach to SEO
At the Grapefruit our philosophy is to keep the process of improving your rankings and the traffic you get from the search engines as simple as possible. To achieve this, we set up every project we take on to focus on the three key areas that have been shown to deliver successful campaigns our clients.
Technical Optimisation
Your website performs better when it’s well-tuned. This is why we carry out a thorough technical audit of every site we work on, to understand what might be holding it back and which areas need improvement. From mobile-friendliness to page speed optimisation, browser caching to file compression, we look at all of the technical aspects of your site to see how their optimisation can be improved so that the when users are looking for the information on your site, the search engines can deliver it as fast as possible, on any type of device.
Content Optimisation
Search engines like Google have one goal – to display the most relevant results for the search terms the user entered. To understand which webpages have the most relevant information and should show up at the top of the search results, they essentially analyse two key factors, the first of these big the actual content on the page. We make sure the key on-page elements of your website are optimised for maximum benefit, so your pages rank for what the search engines and your potential customers think are the most relevant terms.
Backlink Profile Development
The second factor search engines consider when trying to understand what your webpages should rank for is your backlink profile – the sites that are linking to the pages on your site. If a good number of the most trusted sites in a particular niche are linking to your website, then Google is more lkely to consider your site to be relevant and credible within that niche as well. We focus on building a backlink profile for your site that the search engines will not only trust but will also find relevant for your market – crucial for ranking well for your target terms.
SEO isn’t rocket science, it doesn’t need to be complex – it’s simply a case of providing the search engines and people that use them with the information they want to see. By focusing on these three key areas, we are able to achieve just that.
Making sure each website’s technical performance is optimal, the content on the webpages is optimised as well as possible for the terms it’s trying to target, and the backlink profile positions the site as one of the most credible and relevant sites in its market is what has helped us deliver results for our clients time and time again – and we can do the same for you.