London Businesses Need SEO
More and more people are using search engines like Google to find the products and services they want to buy – you’re probably looking for help with your digital marketing from an SEO service in London, and searched for London SEO services, or something similar, in order to get to this webpage. So if you’re selling products and services online, it’s important that your website appears as high up the search results as possible. Did you know, for example:
%
of searchers only check the first page of results
%
of searchers only check the first 5 results
%
of traffic goes to the top ranked page
(Source – AWR) Whatever your business and your presence on the Internet, and no matter whether you’re selling on a local, national, or even global level, if you want it to succeed, Search Engine Optimisation needs to be as important a part of your marketing efforts as everything else you do. But, as a specialist London SEO company, we understand that getting SEO right can be hard, with the major search engines moving the goalposts all the time – and if you get it wrong, you could end up doing more harm than good. This is where we can help, by offering the kind of digital marketing and SEO services businesses are looking for.
Our London SEO Agency
As a results-focused SEO services company, we help organisations in London generate more business and customers online. As a leading Digital Marketing company and SEO agency, our strategies improve organic rankings and traffic from the search engines.
As a results-focused SEO services company, we help organisations in London generate more business and customers online. As a leading Digital Marketing company and SEO agency, our strategies improve organic rankings and traffic from the search engines.
Solving The Puzzle
It’s well-documented that Google uses around 200 different factors when assessing where your website should rank for a particular search. So it’s no surprise that most business owners see SEO as a puzzle that’s too difficult to get to grips with. There can be a variety of things you need to consider to sure you have the best chance of ranking for the search terms your customers are using. As SEO experts we understand this challenge, and we can help.
Putting You On The Map
We realise that each customer is different, which is why we tailor our optimisation to suit your website and your specific requirements. Want more local customers? We can help with your Google+ listing and local citations. Need to rank for national or International search terms? We can develop your link profile and site authority to help you rank in your own country or across the globe. We strive to be an SEO agency London clients can trust to deliver results.
SEO Services That Work
By working with clients to understand what they want to achieve, and developing the most appropriate optimisation plan to get them there, we’re an SEO services company London businesses can rely on. Whether you’re simply looking to improve your search engine presence for clients in and around the capital, or you have a national, or even International customer base, as a specialist SEO agency we’ll construct a project plan that will get you the rankings and traffic you need.
Our SEO Services
SEO Audit
To ensure an SEO project is as successful as possible, it’s important to understand where you are starting from – to make sure you have the best possible foundation for your project, as well as to understand what are the best tactics to move the needle. Our SEO Audit service can help identify what needs fixing and the approach to take with your project.
Keyword Research
The foundation of any good SEO campaign is choosing the right keywords – to ensure they have the potential to drive a healthy volume of relevant traffic to your site. We help you find the terms your potential customers are using, and make sure they have the right balance of potential traffic and competition.
Nationwide SEO
When your business is nationwide and you’re looking to be found for your target keywords in every city, there’s a lot of competition you need to outrank. We understand what’s required to build a trustworthy and authoritative site that the search engines favour – whichever city your clients are searching from.
SEO Consultancy
At Grapefruit SEO we don’t believe that there is an ‘one size fits all’ approach to SEO. Sure, the fundamentals are the same, but different sites and markets might require different approaches. Our SEO Consultancy service can advise on specific areas of your SEO strategy and provide targetted recommendations for it’s success.
On-page Optimisation
The right On-page Optimisation is crucial if you want good rankings, but it’s important to make sure you’re pages aren’t over-optimised and have content that appeals to customers, not just the search engines. We can make sure your pages tell the search engines what they’re about, in a way that that makes them as relevant as possible, without overdoing it.
Local Search Optimisation
Optimising web pages to rank well for local searches is about more than just building links – you need make sure your optimisation enhances the local relevance of your site. Our Local SEO experience means we know what resources to use to make sure the customers on your doorstep are seeing your website.
Content Creation
Creating good quality, relevant content for your site is important for your customers and the search engines. By understanding what your potential customers are searching for and how to optimise the content to match this, we can help you create content that is relevant for these key search terms, and converts the visitors to your site.
Backlink Profile Development
Gaining links from the most relevant sites in your industry that have trust and authority can push your pages to the top of the search results. Our approach to developing your backlink profile and building links ensures your website develops a high quality, natural-looking link profile that the search engines love, for long-term rankings.
GMB Optimisation
Depending on your sector, more than 50% of your local search traffic can come from the map listings in the search results, which makes a properly optimised Google My Business listing essential. We can ensure your listing is set up properly, verified and optimised, and show you how to make the most of this social platform.
Our Approach to SEO
Technical Optimisation
Your website performs better when it’s well-tuned. This is why we carry out a thorough technical audit of every site we work on, to understand what might be holding it back and which areas need improvement. From mobile-friendliness to page speed optimisation, browser caching to file compression, we look at all of the technical aspects of your site to see how their optimisation can be improved so that the when users are looking for the information on your site, the search engines can deliver it as fast as possible, on any type of device.
Content Optimisation
Search engines like Google have one goal – to display the most relevant results for the search terms the user entered. To understand which webpages have the most relevant information and should show up at the top of the search results, they essentially analyse two key factors, the first of these big the actual content on the page. We make sure the key on-page elements of your website are optimised for maximum benefit, so your pages rank for what the search engines and your potential customers think are the most relevant terms.
Backlink Profile Development
SEO isn’t rocket science, it doesn’t need to be complex – it’s simply a case of providing the search engines and people that use them with the information they want to see. By focusing on these three key areas, we are able to achieve just that. Making sure each website’s technical performance is optimal, the content on the webpages is optimised as well as possible for the terms it’s trying to target, and the backlink profile positions the site as one of the most credible and relevant sites in its market is what has helped us deliver results for our clients time and time again – and we can do the same for you.
Our SEO Packages
At the Grapefruit, we know that every SEO project is different. Having said that, we also know that the fundamental techniques for ranking well in the search engines are the same across different sectors, types and sizes of websites.
Our understanding of these techniques, and experience of applying them to the variety of projects we work on each year, has enabled us to develop an approach that achieves our clients' goals, however ambitious their objectives might be.
We've now taken this expertise and knowledge of what ranks websites and helps them get more traffic and customers, and created a range of SEO packages that offer the most effective opportunity for businesses to rank their website, whatever the challenge they face.
We believe these packages offer the majority of businesses the Search Engine Optimisation they need to get more customers online.
And for websites in more competitive sectors, International markets or with challenging objectives, our custom package option offers the opportunity to have a bespoke, effective SEO project created to achieve these more demanding online goals.
FOUNDATION
A one-off initial setup for a new or under-performing website to provide you with a solid foundation for improved organic search rankings.What do we do?
- Initial Site Audit
- Google Search Console Setup
- Google Analytics Setup
- Bing Webmaster Tools Setup
- SSL Setup
- Pagespeed Optimisation
- Basic Schema Setup
- On-page Optimisation
- Social Media Setup
- Social Profiles
- Backlink Profile Optimisation
- Google My Business Setup
- Mobile Optimisation
- Advanced Schema Setup
- Keyword Research
- Competitor Analysis
- Image Optimisations
- Social Media Optimisation
- Citations
- Directory Submissions
- Press Release
- Backlink Profile Audit
- Backlink Profile Development
- Content Creation
- Google My Business Optimisation
- Local SEO Optimisation
- Monthly Project Planning
- Monthly Reporting
Why do we do it?The implementation of these most-essential SEO steps is key to make sure that any website provides a solid foundation to take advantage of the potential traffic from the search engines.
Who is it right for?This package is ideal for new websites who need to make sure they are starting out with all the best-practice SEO factors correctly set up, or websites that have been up and running for a while but have either had no or ineffective SEO carried out on them and haven't been able to make any headway in the search results.
What will it achieve?In less-competitive sectors, this package can help new sites to start featuring in the search results, and existing sites to marginally improve their current rankings for their target keywords. While most sites should see some tangible improvements in the 2-3 months after the work is completed, better rankings, particularly in competitive sectors, will likely require an additional ongoing SEO project.
ESSENTIAL
Low-medium competition search terms for 5-10 search topics/webpages. You provide the target keywords, we provide the rankings.What do we do?
- Initial Site Audit
- Google Search Console Setup
- Google Analytics Setup
- Bing Webmaster Tools Setup
- SSL Setup
- Pagespeed Optimisation
- Basic Schema Setup
- Competitor Analysis
- On-page Optimisation
- Social Media Setup
- Social Profiles
- Directory Submissions
- Backlink Profile Audit
- Backlink Profile Optimisation
- Backlink Profile Development
- Google My Business Setup
- Monthly Project Planning
- Monthly Reporting
- Mobile Optimisation
- Advanced Schema Setup
- Keyword Research
- Image Optimisations
- Social Media Optimisation
- Citations
- Press Release
- Content Creation
- Google My Business Optimisation
- Local SEO Optimisation
Why do we do it?Creating the ideal foundation for attracting more traffic from the Internet can provide some benefit in less-competitive sectors, but the real progress comes from an ongoing project that focuses on the development of the right factors for better rankings.
Who is it right for?This package is ideal for relatively small websites that are looking to rank for search terms that don't have too much competition and where ranking in the map listings is either not possible or not a priority.
What will it achieve?Less competitive sectors can sometimes mean that progress up the rankings can be relatively 'quicker' than in markets where the competition is much stronger, but SEO is still a process that takes time. While this package provides the fundamentals for achieving rankings and traffic, depending on the starting point, most projects can take up to 12 months to achieve their objectives.
LOCAL
Competitive search terms for 5-10 search topics/webpages. You provide the target keywords, we provide the organic search and map rankings.What do we do?
- Initial Site Audit
- Google Search Console Setup
- Google Analytics Setup
- Bing Webmaster Tools Setup
- SSL Setup
- Mobile Optimisation
- Pagespeed Optimisation
- Basic Schema Setup
- Competitor Analysis
- On-page Optimisation
- Social Media Setup
- Social Profiles
- Citations
- Directory Submissions
- Backlink Profile Audit
- Backlink Profile Optimisation
- Backlink Profile Development
- Google My Business Setup
- Google My Business Optimisation
- Local SEO Optimisation
- Monthly Project Planning
- Monthly Reporting
- Advanced Schema Setup
- Keyword Research
- Image Optimisations
- Social Media Optimisation
- Press Release
- Content Creation
Why do we do it?The correct SEO setup and the ongoing development of the most important SEO factors can achieve improved rankings in the main search results, but for businesses targetting geographically-focused search terms and specific locations the correct optimisation of a Google My Business profile is essential for ranking in the 'map pack'.
Who is it right for?This package is ideal for websites who are looking to rank for location-specific search terms that have a reasonable/high level of competition in their target geography and where ranking in the map listings is crucial.
What will it achieve?Competiton for local search terms can be tough, particularly in the most popular service sectors. With the additional challenge of ranking in the map listings as well as the organic search results, this package provides the ideal combination of fundamental best practices and local SEO optimisation to achieve the 'dual rankings' objectives, with typical project timescales of around 12 months.
COMPETITIVE
Competitive search terms for 10-20 search topics/webpages. We help you target the best keywords for organic rankings, traffic, & ROI.What do we do?
- Initial Site Audit
- Google Search Console Setup
- Google Analytics Setup
- Bing Webmaster Tools Setup
- SSL Setup
- Mobile Optimisation
- Pagespeed Optimisation
- Basic Schema Setup
- Advanced Schema Setup
- Keyword Research
- Competitor Analysis
- On-page Optimisation
- Image Optimisations
- Social Media Setup
- Social Media Optimisation
- Social Profiles
- Citations
- Directory Submissions
- Press Release
- Backlink Profile Audit
- Backlink Profile Optimisation
- Backlink Profile Development
- Content Creation
- Monthly Project Planning
- Monthly Reporting
- Google My Business Setup
- Google My Business Optimisation
- Local SEO Optimisation
Why do we do it?Achieving a greater online presence essentially comes down to being better at, and doing more of what works than the competition on the first page of the search results. With strong competition or a greater number of target terms, more of the most-effective best practices are needed to ensure success.
Who is it right for?This package is ideal for medium-sized websites who are looking to rank nationally or in a number of locations for a greater number of more competitive search terms.
What will it achieve?Achieving online success in the face of greater competition typically requires a greater effort and the employment of more resources. This package includes increased levels of the most effective SEO optimisation strategies and techniques to achieve improved rankings and increased traffic for SEO projects that might take 12-18 months.
CUSTOM
Large sites, high competition search terms and/or International focus. We create a bespoke SEO project for your website to achieve the most demanding online objectives.What do we do?
- A comprehensive SEO project specifically designed for your website and online goals, focusing on the most-effective combination of the SEO best practices in technical optimisation, content optimisation, & backlink profile development to achieve online success.
Why do we do it?
- Challenging projects and online objectives require a focused, multi-faceted approach that not only combines the effective techniques and best practices that have been proven in the most competitive environments but is also flexible and able to adapt in order to meet the demanding online goals.
Who is it right for?
- This package is ideal for ecommerce or larger websites with a large number of pages and target search terms that are in sectors with a high level of online competition.
What will it achieve?
- Timescales will vary depending on the project goals, but with the creation and application of a bespoke SEO campaign that combines the most effective techniques and best practices, challenging online objectives can be achieved in realistic timescales, although this will typically be at least 12-24 months.
OUR RECENT SEO RESULTS
It’s very easy to claim that our London SEO Agency will rank your webpages on the first page of the search results for your target keywords, but we know that providing you with examples of where we’ve actually done this is much more compelling. Whether you’re changing SEO providers, or you’re investing in SEO services for the first time, you need to be confident you’re choosing the right partner to work with, which is why we’re always happy to showcase real-life results from our past and current clients on our website - some of which you can see below (simply click on each image to see it in greater detail).
Whilst these ranking improvements are a good demonstration of our capabilities, and the results our SEO services can deliver, we know that success isn’t just about page 1 rankings – it’s about the increased traffic that ranking for the right keyword terms can deliver. This is why on request we can also show examples of the increases in traffic we have been able to achieve for our clients, so you can be confident of a return on your investment.
COMMON SEO QUESTIONS
Do I need SEO for my website?
Probably – are you looking to improve your rankings for the search terms your customers are using and get more traffic from search engines like Google? If so, the chances are SEO could probably help. But if you’re not sure, we can help you understand whether SEO is right for you, so request a free SEO Audit below or fill out our Project Discovery Form and we’ll help you figure it out.
How much does SEO cost?
SEO projects can cost varying amounts, there are a number of factors to consider, including how competitive the sector is, how quickly you want to see results, and what state your site is in at the moment. Our smallest projects start at £500 per month but the greater the budget, the more work can be done, the better/quicker (relatively speaking) the results.
How long does SEO take to work?
The key thing to remember is that SEO takes time, but a lot depends on what kind of SEO your site needs. Improving the technical and content optimisation of your site can deliver results more quickly than if you need to develop your backlink profile, the key is to know what is needed, which is where we can help. Our clients typically see progress within 6 months, although projects can take 12 months and more to achieve their goals.
What industries need SEO the most?
If the goal is to rank in the organic search results and drive traffic to a website, businesses in any competitive sector are likely to require Search Engine Optimisation – simply because all the other sites in will most likely be using SEO to rank. But if your SEO is more effective, then you can make up a lot of ground on these other sites, and that’s where we can help.
Does SEO really work?
How did you find our site? Yes, SEO really works, when it’s done right and done well. We get the vast majority of traffic from our organic search rankings, which have been achieved by using the same strategies and techniques that we use on our client’s sites, so their businesses get the same benefits.
What does SEO involve?
Website Search Engine Optimisation is the process of working within the search engines’ guidelines to make sure your site gives them as much information and displays all the key factors they want to see, so they decide that your site should rank well in their results – at least that’s the way we approach it.
Is SEO worth the money?
In most cases yes – but not always. To decide if an SEO project is going to be worth it it’s important to understand the potential organic traffic it could deliver, how well that traffic is likely to convert, and how much those conversions are worth. Some sectors will have higher volumes of low-spending traffic, while others will get less organic traffic, but it converts and spends better. We can help you understand if an SEO project will show a return on investment for your business.
How often should SEO be done?
For most of our projects, SEO is a process, something which is done continuously on a month to month basis. But there are also cases where we undertake an initial or one-off SEO project designed to optimise as much as possible in order to help improve rankings and traffic, and then let those changes take affect, although these projects are usually only successful in low-competitor sectors.