London Businesses Need SEO
More and more people are using search engines like Google to find the products and services they want to buy – you’re probably looking for help with your digital marketing from an SEO company in London, and searched for London SEO services, or something similar, in order to get to this webpage. So if you’re selling products and services online, it’s important that your website appears as high up the search engine results as possible. Did you know, for example:
%
of search engine users only check the first page of results
%
of search engine users only check the first 5 results
%
of search engine traffic goes to the top ranked page
(Source – AWR) Whatever your business and your presence on the Internet, and no matter whether you’re selling on a local, national, or even global level, if you want it to succeed, Search Engine Optimisation needs to be as important a part of your marketing efforts as everything else you do. But, as a specialist London SEO services company, we understand that getting Search Engine Optimisation right can be hard, with a major search engine like Google moving the goalposts all the time – and if you get it wrong, you could end up doing more harm than good. This is where we can help, by offering the kind of digital marketing and SEO services businesses need.
Our London SEO Agency
As a results-focused SEO agency in London, we help organisations generate more business and customers online. As a leading Digital Marketing company and SEO company, our strategies improve organic rankings and traffic from the search results.
As a results-focused SEO agency in London, we help organisations generate more business and customers online. As a leading Digital Marketing company and SEO company, our strategies improve organic rankings and traffic from the search results.
Solving The Puzzle
It’s well-documented that Google uses around 200 different factors when assessing where your website should rank for a particular search. So it’s no surprise that most business owners see optimising for a search engine like Google as a puzzle that’s too difficult to get to grips with. There can be a variety of things you need to consider to sure you have the best chance of ranking for the search terms your customers are using. As a leading London SEO company our search marketing experts can help.
Putting You On The Map
We realise that each customer is different, which is why we tailor our optimisation to suit your website and your specific requirements. Want more local customers? We can help with your Google My Business listing and local citations. Need to rank for national or International search terms? Our search marketing experts can develop your link profile and site authority to help you rank in your own country or across the globe. We strive to be an SEO agency London clients can trust to deliver results.
SEO Services That Work
By working with clients to understand what they want to achieve, and developing the most appropriate optimisation plan to get them there, we’re a London SEO services company businesses can rely on. Whether you’re simply looking to improve your search engine presence for clients in and around the capital, or you have a national, or even International customer base, as a specialist London SEO agency we’ll construct a digital marketing strategy to get the rankings and traffic you need.
Our SEO Services
SEO Audit
To ensure an SEO project is as successful as possible, it’s important to understand where you are starting from – to make sure you have the best possible foundation for your project, as well as to understand what are the best tactics to move the needle. Our SEO Audit service can help identify what needs fixing and the approach to take with your project.
Keyword Research
The foundation of any good search marketing campaign is choosing the right keywords – to ensure they have the potential to drive a healthy volume of relevant traffic from the search engine to your site. We help you find the terms your potential customers are using, and make sure they have the right balance of potential traffic and competition.
Nationwide SEO
When your business is nationwide and you’re looking to be found for your target keywords in every city, there’s a lot of competition you need to outrank. We understand what’s required to build a trustworthy and authoritative site for the best search engine rankings – whichever city your clients are searching from.
SEO Consultancy
At Grapefruit SEO we don’t believe that there is an ‘one size fits all’ approach to SEO. Sure, the fundamentals are the same, but different sites and markets might require different approaches. Our SEO company in London can advise on specific areas of your Search Engine Optimisation strategy and provide targetted recommendations for it’s success.
On-page Optimisation
The right On-page Optimisation is crucial if you want good rankings, but it’s important to make sure you’re pages aren’t over-optimised and have content that appeals to customers, not just the search engines. We can make sure your pages tell a search engine like Google what they’re about, in a way that that makes them as relevant as possible, without overdoing it.
Local Search Optimisation
Optimising web pages to rank well for local searches is about more than just building links – you need make sure your optimisation enhances the local relevance of your site. Our Local SEO experience means we know what resources to use to make sure the customers on your doorstep are seeing your website.
Content Creation
Creating good quality, relevant content for your site is important for your customers and search engine rankings. By understanding what your potential customers are searching for and how to optimise content to match this, we can help you create content that’s relevant for these search terms, and attracts the visitors to your site.
Backlink Profile Development
Gaining links from the most relevant sites in your industry that have trust and authority can push your pages to the top of the search results. Our approach to developing your backlink profile and building links ensures your website develops a high quality, natural-looking link profile that Google loves, for long-term rankings.
GMB Optimisation
Depending on your sector, more than 50% of your local search engine traffic can come from the map listings in the search results, which makes a properly optimised Google My Business listing essential. We can ensure your listing is set up properly, verified and optimised, and show you how to make the most of this social platform.
Our Approach to SEO
We’ve become the agency London businesses can trust to deliver the results they want because our philosophy is to keep the process of improving your search engine rankings and the traffic they get from them as simple as possible. To achieve this, every project we take on is set up to focus on the three key areas that have been shown to deliver successful search marketing campaigns for our clients.
Technical Optimisation
Your website performs better when it’s well-tuned. This is why we carry out a thorough technical audit of every site we work on, to understand what might be holding it back and which areas need improvement. From mobile-friendliness to page speed optimisation, browser caching to file compression, we look at all of the technical aspects of your site to see how their optimisation can be improved so that the when users are looking for the information on your site, the search results can deliver it as fast as possible, on any type of device.
Content Optimisation
A search engine like Google has one goal – to display the most relevant results for the search terms the user entered. To understand which webpages have the most relevant information and should show up at the top of the search results, they essentially analyse two key factors, the first of these big the actual content on the page. We make sure the key on-page elements of your website are optimised for maximum benefit, so your pages rank for what Google and your potential customers think are the most relevant terms.
Backlink Profile Development
The second factor search engines consider when trying to understand what your webpages should rank for is your backlink profile – the sites that are linking to the pages on your site. If a good number of the most trusted sites in a particular niche are linking to your website, then Google is more lkely to consider your site to be relevant and credible within that niche as well. We focus on building a backlink profile for your site that Google will not only trust but will also find relevant for your market – crucial for ranking well for your target terms.
SEO works and it doesn’t need to be as complex as some SEO agencies make it- it’s simply a case of providing Google and people that use it with the information they want. By focusing on these three key areas, we are able to achieve just that. Making sure each website’s technical performance is optimal, the content on the webpages is optimised as well as possible for the terms it’s trying to target, and the backlink profile positions the site as one of the most credible and relevant sites in its market is what has helped us deliver results for our clients time and time again – and we can do the same for you.
OUR SEO RESULTS
It’s very easy to claim to be the SEO agency London businesses can trust to rank their web pages on the first page of the search results for your target keywords, not to mention providing them with excellent customer service as well, but we know that providing you with proof of where we’ve actually done this is much more compelling.
Whether you’re changing SEO providers, or you’re investing in Search Engine Optimisation services for the first time, you need to be confident you’re choosing the right partner to work with, which is why we’re always happy to showcase real-life results from our past and current clients on our website. Below are some screenshots from our most recent Case Study (view the full Case Study here) showing how well the right kind of SEO works, and the results one client was able to achieve by choosing our London SEO services.
These screenshots show just how effective the right kind of Search Engine Optimisation can be in achieving a project’s objectives. The client in this Case Study had tasked us with achieving a top 3 ranking for their main terms within 12 months. Within 2 months of starting, they were already ranking in the map pack. Within 10 months they were number 1 for their main search term – and number 1 for two other, more competitive terms as well.
Our proven approach has seen their traffic and leads increase, and also made them a much more credible and visible business within their market.
COMMON SEO QUESTIONS
Does SEO really work?
How did you find our site? Yes, SEO works, when it’s done right and done well. Unlike some SEO companies, we get the vast majority of traffic from our organic search rankings, which have been achieved by using the same strategies and techniques that we use on our clients’ SEO campaigns, so their businesses get the same benefits.
How much does SEO cost?
SEO services can cost varying amounts, there are a number of factors to consider, including how competitive the sector is, how quickly you want to see results, and what state your site is in at the moment. Our SEO services start at £750 per month but the greater the budget, the more work can be done, the better/quicker (relatively speaking) the results.
Do I need SEO for my website?
Probably – are you looking to improve your rankings for the search terms your customers are using and get more traffic from Google? If so, the chances are SEO could probably help. But if you’re not sure, we can help you understand whether our SEO services are right for you, so request a free SEO Audit below or enquire about one of our current Search Engine Optimisation packages and we’ll help you figure it out.
How often should SEO be done?
For most of our projects, SEO is a process, something which is done continuously on a month to month basis. But there are also cases where we undertake an initial or one-off SEO project designed to optimise as much as possible in order to help improve rankings and traffic, and then let those changes take affect, although these SEO campaign are usually only successful in low-competitor sectors.
What does SEO involve?
Website SEO works within the search engines’ guidelines to make sure your site gives them as much information and displays all the key factors they want to see, so they decide that your site should rank well in their results – at least that’s the way we approach it.
Is SEO worth the money?
In most cases yes – but not always. To decide if an SEO project is going to be worth it it’s important to understand the potential organic traffic it could deliver, how well that traffic is likely to convert, and how much those conversions are worth. Some sectors will have higher volumes of low-spending traffic, while others will get less organic traffic, but it converts and spends better. We can help you understand if an SEO project will show a return on investment for your business.
What industries need SEO the most?
If the goal is to rank in the organic search results and drive traffic to a website, businesses in any competitive sector are likely to require SEO – simply because all the other sites in will most likely be using optimisation services to rank. But if your SEO is more effective, then you can make up a lot of ground on these other sites in the search engine results, and that’s where we can help.
How long does SEO take to work?
The key thing to remember is that SEO works, but it does take time, and a lot depends on what kind of SEO services your site needs. Improving the technical and content optimisation of your site can deliver results more quickly than if you need to develop your backlink profile, the key is to know what is needed, which is where we can help. Our clients typically see progress within 6 months, although search engine marketing campaigns can take 12 months or more to achieve their goal search engine rankings.
