What is Schema Markup in SEO & How to Use It for Rankings & Traffic
It’s estimated that only 30% of websites are using Schema Markup - a practice that’s a common denominator for many of the top-ranking sites. Adding schema markup enhances search engine understanding of website content, which subsequently boosts rankings for relevant...
What Are the Different Types of Search Intent & Why They’re Important for SEO & Rankings
As search engines become more sophisticated, the basic keyword approach to SEO has evolved to include more nuanced practices. One of these is the topic of Search Intent and the role it plays in ranking your website pages and generating the right kind of search...
GMB SEO Guide: Step-by-Step Google Business Profile Optimisation for Better Map Rankings
Google Business Profiles, or Google My Business (GMB) as they used to be known, may have originally been beneficial for hyper-local businesses like restaurants and beauty salons, but with the explosion in mobile and ‘near me’ searches over the years, they are now...
Case Study: Video Creation Project
We're always keen to showcase recent work for our clients but, in what is a bit of a departure from our usual case studies about SEO, we wanted to instead focus on how we've been able to drastically improve the content of a client's site, with the introduction of some...
How to Improve On Page Optimisation for Better Rankings
Optimise Your Content for SEO If you haven’t done any real optimisation for your web pages, or maybe you did some when the site was launched a while back but nothing since, this is a great strategy with the potential to make some very quick gains. To prove it, here’s...
How to Create a Small Business Content Marketing Strategy
A business blog is fast becoming a must-have tool for driving web traffic and engaging with your audience and potential customers. Some business gurus even say it will be a key part of a modern business in the digital age. Customers will expect a business website to...
What are Local Citations in SEO & How to Build Them
What are Local Citations In SEO terms, Local Citations are online references to your business information (eg name, address and phone number), other than those on your own business website. These Local Citations are important when it comes to successful Local SEO,...
How to Write Good Meta Titles
Optimise Your Meta Titles for Search Engines & Site Visitors The heading you see for your search listing more often than not comes from the meta title of the page in the results. For most websites this will be the title of the page itself, but for most sites it’s...
What is Internal Linking: Tips, Strategies, and Tools for SEO
Imagine navigating through a website without any road signs or directions. Confusing, right? That's where internal linking comes in. By connecting different pages within your website, internal links not only improve user experience but also play a crucial role in...