Best Link Building Strategies for SEO in 2019

Black Hat SEO Tricks are a thing of the past and simply do not have longevity in their results, so it is important that any 2019 SEO strategy has its foundations rooted in organic and trusted methods. A huge part of ensuring fruitful and long-lasting SEO results is to ensure that the link building techniques provide excellent quality authoritative connections to your website. It is the kind of backlinks produced by these kinds of techniques that ensure the success in the Google rankings.

Despite the Google algorithm taking into account hundreds of factors, it is said that good quality backlinks come out as one of the top three factors overall so, it is easy to accept that backlinks will make all the difference to your 2019 SEO strategy. White Hat techniques might not be the quickest and easiest techniques to carry out, but they are certainly worth carrying out and carrying out well.

At Grapefruit Digital SEO Services, we always advise that when putting together a link building strategy for the 2019 market your SEO plan will take into account a number of elements. These elements will mainly focus on content and quality and cover areas such as:

Link Authority: It is imperative that your SEO plan avoids having hundreds and thousands of low-quality links from sites that do not have a good reputation or authority. These types of links are likely to do much more harm than good, so, when considering adding a link to your site think about that sites domain authority before you decide if it makes the cut or not.

Inbound Authority Links: Having excellent quality links to your site is key to a 2019 SEO strategy. Target and connect with owners or bloggers who can get you links on sites that are truly relevant to your niche and ensure that the domain authority of those sites is high before arranging for a backlink to be placed with them. A huge part of the success of this kind of link is the content that it is placed in. Great quality content will encourage other SEO experts and site owners to work with you as it provides valuable and relevant content to their audience, a win-win for all parties and something that Google encourages. Before creating content with backlinks, consider if who it is useful too, are you providing information, a service or anything that a general reader will find useful? If not, rethink your content. The greater the amount of quality, relevant links you have from external sites, the better your ranking will be so, be considered in your approach so that you build links with key influencers in your niche.

SEO Optimization: This is another exceptionally important factor in your link building strategy as it will make your links increasingly powerful. It is important to choose clear, relevant and instructive keywords as your anchor text if you want your links to pack a punch. Here, the power of great quality content comes in to play again. The 2019 SEO market (and Google) are by no means naïve when it comes to the old manipulative keyword strategies of the past and stuffing low-quality content with keywords won’t pull the wool over their eyes so, check back for relevancy and usefulness regularly.

In short, the key players are relevancy and quality when it comes to backlinking and SEO strategies and this is not something that is going anywhere throughout 2019. Ensuring you are considering the audience at all times whilst link building will build trust and this includes, what you link to, who links to you and what format your backlinks are in. Keep this in mind at all times and your site will build the trust it deserves over time, providing you with rankings that last longer than any old SEO ‘trick’.

Useful things to check are:

  • Is the site you want a link from reputable? Does it provide good quality guide, advice, content that is backed up with research or is it simply a very well-known and trusted site?
  • Is the site you want your backlink on relevant to your business and or audience? Are you in the same niche, has it already got content your potential customers would be particularly interested in?
  • Does your target site have an excellent domain authority rating?

These are just a few SEO tips and sites that fit all or most of this criteria are a fantastic place to start your outreach and if you can get links placed on them, you will be sure to see a boost in search engine rankings.

Backlinking in itself is one of the most vital areas of your 2019 SEO strategy but it won’t work alone, so, If you need assistance with an overall SEO plan that helps your site jump to the top of the rankings in 2019, as one of the leading SEO agencies in London on hand to help. Simply fill out the enquiry form below and we’ll be back in touch.

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